The standard to define largest hotels groups and hotel brands in the world, is to rank them in relation to their “Total Number of Rooms”.
If you want to benchmark your performance on different Social Network metrics with other hotel brands, it therefore makes sense to use a “[Social media metric] / [number of rooms]” ratio to attenuate the Hotel chain size effect.
Thanks to its Hotel data base of social media profiles and statistics, Esario has compiled the following infographic depicting in the first part the results for the five largest hotel groups in the upper-midscale to luxury hotel segments: IHG InterContinental Hotels Group, Marriott International, Hilton worldwide, Accor Hotels and Starwood hotels and resorts. Those Hotel Groups manage 3 type of Facebook page at Group Level: General conrporate news, Loyal Programs and Careers.
The second part of Infographic, rank their respective Hotels Brands by Market segment using Facebook “Like/Room” Metric.
Visit www.esario.com/hotel-reports to download more Hotel Social Media Reports.
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