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Hotel direct sales vs. OTA’s – 6 solutions for hotels

September 21, 2017Posted by esarioin Hotel 2.0

As Online Travel Agencies (OTA’s) have increased their market share during the past 10 years, hotels are taking initiatives to regain direct bookings and avoid paying hefty commissions to third…

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How to Increase Google Traffic for Hotel Websites

May 24, 2016Posted by esarioin Hotel 2.0, SEM

What a year 2015 was for Esario!! In addition to updating our website and further developing the marketing and communication services we offer hotels, online travel agencies (OTAs) and tourism…

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Facebook fans & Twitter followers of 5 star city hotels in Europe

May 6, 2014Posted by esarioin Social Media

On Social Media, your main target should be all about getting “Engage” with your fans and followers. Total number of Facebook Likes or Twitter followers are THE two basic metrics,…

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Google Algorithm and Hotel SEO

April 23, 2014Posted by esarioin Hotel 2.0, SEO

Today, we are taking you into playing an exercise where we will review Google Algorithm evolution to explain and justify latest SEO best practices in hotel industry. Google algorithm evolution…

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Linkedin advanced settings for Hotel Chains

February 18, 2014Posted by esarioin Social Media

The tourism industry needs to recruit many new employees in the coming years. A report from the International Youth Foundation (IYF) published in January 2013 on hiltonworldwide.com, states that the…

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Esario at Fitur 2014

January 16, 2014Posted by esarioin Esario News

Esario will be attending the Madrid International Tourism Fair FITUR 2014 to present our services of digital marketing for hotels. Here are some of solutions we offer: – Social Media…

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Foursquare & Hotel brand page examples

December 18, 2013Posted by esarioin Hotel 2.0, Social Media

During our recent research on Hotel brands Foursquare best practices, we have observed that more than 50% of hotel chains don’t have a brand page on foursquare… What a high…

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Which Hotel Chains are we talking about on Facebook?

December 5, 2013Posted by esarioin Hotel 2.0, Social Media

Following analysis of our Facebook & Hotel Chains reports, we are pleased to reveal: “Top 10 of Hotel chains most talked about on Facebook in November 2013” (4 weeks): 1.…

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10 Best Hotel Chains Twitter Design

November 28, 2013Posted by esarioin Hotel 2.0, Social Media

Social media profile designs are constantly changing. Google+ Cover photo dimensions or presentation have already changed twice in 2013. the last time, not that long as 2 weeks ago. In…

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Tips for optimising your Hotel Facebook page set up

October 30, 2013Posted by esarioin Hotel 2.0, Social Media

Facebook offer many features for hotel owners on their business pages. So many, that you can quickly get overwhelmed and confused. Facebook is frequently rolling out some new features who…

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Top Hotel Groups & Facebook [Infographic]

October 9, 2013Posted by esarioin Hotel 2.0

The standard to define largest hotels groups and hotel brands in the world, is to rank them in relation to their “Total Number of Rooms”. If you want to benchmark…

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Recent Posts

  • Hotel direct sales vs. OTA’s – 6 solutions for hotels
  • How to Increase Google Traffic for Hotel Websites
  • Esario at IFTM & E-commerce Paris 2014
  • Splendia released today its website in Responsive Design
  • How Booking.com and Tripadvisor reviews work?

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