Languages:English
  • it Italian
  • fr French
  • es Spanish
  • en English
  • Esario
  • Digital Marketing
    • Consulting
      • Marketing Strategy
      • Audit
      • Digital Marketing Manager
      • Training
    • Website
      • Web Design
      • Search Engine Optimisation (SEO)
      • Usability Testing
      • Information Architecture
      • Web API
      • Hotel Booking Solutions
    • Traffic Acquisition
      • Paid Search
      • Meta Search Engines
      • Social Media Marketing
      • Content Marketing
      • Online Reputation Management
      • Email Marketing
    • Communication
      • Graphic Design
      • Logo Design
      • Banner / Skycraper Design
      • Photos
      • Video Production
  • Divisions
    • Hotel Marketing
    • Travel Marketing
    • Sciences Marketing
  • Tools
    • Extramio
    • AdsMio
  • Portfolio
  • Corporate
    • Contact Us
    • History
    • Mission
    • Team
  • News
SEO
You are here: Home / Photos, pictures and images optimisation for search engines

Photos, pictures and images optimisation for search engines

August 30, 2011Posted by esarioin SEO

Optimising a web site with an SEO perspective means respecting coding standard to make sure search engine understand the information you are providing them. Let study into more details rules for images /pictures indexing. Photos’ meta information and other parameters help search engines to index pictures. This work can be important to appear indexed in google or bing images and is a practice rewarded by search engines because it is considered useful for the user experience.

First of all, to optimise photos, you need to follow the same principle as the text link. When you scroll over a photo with your mouse, a text can appear. This text helps search engine to identify what the photo is about.

To images optimisation, you just need to implement alt parameters to img tag for every photo/image:

img src=”/imagedirecotry/imagename.png” width=”width” height=”height” alt=”description”

It’s also important to name images using keywords describing a photo and if possible including keyword(s) you want a page to show up on search engines. The correct way to name is using same rules as url rewriting: max 5 words, separated by “-“, lowercase letters, without accents and avoiding special characters.

Format and quality of images is another important variable. Search engines consider GIF (at 256 colors) or PNG 8 the format for graphic images and JPG or PNG 24 the format for pictures with millions of colors. Moreover they look at size and so, the optimisation of these format to show a good image not so heavy to load is key. Indeed, average time to load a page is included in Google algorithm. Therefore, pictures included on a website should be resized to respect, space and number of pixels available in the content to include the image.

To conclude this process, do not forget to share images in various online tools to index images (like Flickr, Webshots, …) and in generalist social networks (like Facebook, Twitter, ….). Sharing a selection of images with appropriate comments and tags will help position them on the search engines.

Tags: Google, Images, Search Engine
Share in social networks

Recent Posts

  • Hotel direct sales vs. OTA’s – 6 solutions for hotels
  • How to Increase Google Traffic for Hotel Websites
  • Esario at IFTM & E-commerce Paris 2014
  • Splendia released today its website in Responsive Design
  • How Booking.com and Tripadvisor reviews work?

Categories

  • Esario News
  • Hotel 2.0
  • SEM
  • SEO
  • Social Media

Search

+34 932 955 134 - info@esario.com Esario Internet Marketing S.L. - Copyright 2023

  • Company Info
  • Legal information
  • Privacy
  • Sitemap
  • Contact Us