Hotel direct sales vs. OTA’s – 6 solutions for hotels
As Online Travel Agencies (OTA’s) have increased their market share during the past 10 years, hotels are taking initiatives to regain direct bookings and avoid paying hefty commissions to third…
How to Increase Google Traffic for Hotel Websites
Posted by esarioin Hotel 2.0, SEMWhat a year 2015 was for Esario!! In addition to updating our website and further developing the marketing and communication services we offer hotels, online travel agencies (OTAs) and tourism…
Google Algorithm and Hotel SEO
Posted by esarioin Hotel 2.0, SEOToday, we are taking you into playing an exercise where we will review Google Algorithm evolution to explain and justify latest SEO best practices in hotel industry. Google algorithm evolution…
Foursquare & Hotel brand page examples
Posted by esarioin Hotel 2.0, Social MediaDuring our recent research on Hotel brands Foursquare best practices, we have observed that more than 50% of hotel chains don’t have a brand page on foursquare… What a high…
Which Hotel Chains are we talking about on Facebook?
Posted by esarioin Hotel 2.0, Social MediaFollowing analysis of our Facebook & Hotel Chains reports, we are pleased to reveal: “Top 10 of Hotel chains most talked about on Facebook in November 2013” (4 weeks): 1.…
10 Best Hotel Chains Twitter Design
Posted by esarioin Hotel 2.0, Social MediaSocial media profile designs are constantly changing. Google+ Cover photo dimensions or presentation have already changed twice in 2013. the last time, not that long as 2 weeks ago. In…
Tips for optimising your Hotel Facebook page set up
Posted by esarioin Hotel 2.0, Social MediaFacebook offer many features for hotel owners on their business pages. So many, that you can quickly get overwhelmed and confused. Facebook is frequently rolling out some new features who…
Top Hotel Groups & Facebook [Infographic]
Posted by esarioin Hotel 2.0The standard to define largest hotels groups and hotel brands in the world, is to rank them in relation to their “Total Number of Rooms”. If you want to benchmark…
How to increase your hotel’s presence on Google?
Posted by esarioin Hotel 2.0Google is always changing the way it presents websites on its search engine Results pages (SERP). On organic result, your website is described thanks to your : Title tags (in…