More direct bookings, better guest experiences, stronger RevPAR
The hotel industry has never been more competitive or more complex. Guests research and compare across dozens of channels before making a decision, OTAs continue to erode margins on distributed inventory, and the technology stack a modern hotel relies on has grown to a degree of complexity that requires specialist expertise to manage effectively.
Esario has been working with hotels for over twenty years — not as a generalist agency that occasionally takes on hospitality clients, but as a specialist that has built its deepest competencies in this sector, understanding its distribution logic, its commercial dynamics, its technology ecosystem and the specific expectations of the travellers it serves.
Hotel Marketing, Reimagined for AI
AI hasn't just changed search — it's raised the bar on the entire booking journey. Hotels that win are those whose content, data, and booking infrastructure are legible to AI systems, not just search engines.
We help you structure amenities, policies, and pricing so AI tools can parse and recommend them reliably. We optimise for direct conversion through clearer offers, better mobile UX, and transparent pricing paths that AI assistants can interpret and complete.
And we think like revenue strategists, connecting marketing with CRS, PMS, and CRM to support attribute-based pricing and bundled offers. In short: we help your hotel perform in a world where the first recommendation often comes from an AI.
The full spectrum of hotel digital services
Esario covers every dimension of a hotel's digital marketing and technology requirements — from website architecture to traffic acquisition to guest retention.
Website & UX Design
Information architecture and UX design that guides visitors from arrival to booking without friction. Usability testing with real users to identify and eliminate conversion barriers.
Learn more →Technical SEO
Full technical SEO ensuring the site is visible in all relevant markets and languages. Multilingual coverage across English, Spanish, French, German, Italian, Portuguese and Catalan.
Learn more →Paid Search & Meta-Search
Campaign management across Google Ads, Bing Ads and Google Hotel Ads. Performance-based models available for properties with direct online payment capability.
Learn more →Email Marketing
Email programmes segmented by guest profile, booking channel, stay frequency and geographic market — ensuring every communication is relevant and drives repeat bookings.
Learn more →Data Analytics
Tracking architecture, GA4 implementation, GTM configuration and custom reporting that connects marketing performance to actual revenue — not just traffic metrics.
Learn more →API & Tech Integration
Connecting booking engine, PMS, CRS and Channel Manager into a seamless operational ecosystem. IBE embedded as a native experience, not an external window that breaks the guest journey.
Learn more →AI in hospitality: where the real value lies
The hospitality sector is in the early stages of an AI transformation that will fundamentally reshape how hotels operate and how guests experience them. Esario's position at the intersection of technology, design and hospitality expertise puts it in a unique position to help hotels navigate this transition intelligently.
The most important insight from our research and practice: the value of AI in hotels is determined not by the sophistication of the tools deployed, but by the quality of the data infrastructure that feeds them. The work of preparing a hotel for AI begins with the data architecture, the integration quality and the governance of the guest profile.
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Guest profile consolidation Merging data from all booking channels — including OTAs that anonymise contacts — into clean, actionable guest profiles segmented by market, company and rate code.
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Conversational AI & guest communication Centralising communication across website, WhatsApp, email and OTA messaging — automating 70–80% of routine enquiries in the guest's preferred language.
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Upselling & personalisation AI-driven upsell automation, digital check-in/check-out and personalised recommendations throughout the stay — connected to PMS and CRM data.
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Stack assessment & integration roadmap Assessing the current technology stack, identifying integration gaps and data quality issues, then selecting and implementing the platforms that make AI investment worthwhile.
Hotels and groups we have worked with
Ready to grow your direct revenue?
Tell us about your property and your current digital challenges. We will come back with an honest assessment of where the opportunities lie.
Talk to Esario →