Extramio – “The Competitive Hotel Intelligence Tool”
Following more than 1400 hotels chains classified by market segments, their online presence and their key employees.
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Functionalities and target users
Our classified information is useful to all hotel chains and to all those companies who work with hotels.
Extramio helps to analyse the hotel market and can pull structured data about hotel chains:
- Geographic presence (country, continent)
- Size (number of hotels/properties, number of rooms),
- Market segment (Luxury Iconic, Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Budget, Low Cost)
- Online Presence (Website, Corporate webpages, Loyalty program, blog, Corporate News/Press Releases, Facebook, Twitter, Instagram, Wikipedia, Foursquare, Google+, LinkedIn, YouTube, Flickr, Pinterest, Itune apps, Google Play apps.)
Each hotel chain is classified and placed into one of these categories:
- Hotel groups
- Hotel brands
- Tiers brands
- Hotel management companies
- Sales and marketing representation companies
Extramio offers Esario a competitive edge by allowing us to detect and discover the latest marketing campaigns undertaken by hotels chains.
Extramio can serve OTAs in the following ways:
- Prospecting by market segment and size
- Analysis of hotel chains and their structures
- Interaction with hotel partners on social media
- Communication with hotel chains’ executive personnel
Extramio can help hotel chains in the following ways:
- Example and counter-examples of the Information Architecture of hotel websites in your market
- Ideas of marketing campaigns
- Loyalty program solutions
- Benchmarking of your social media presence