Hotel direct sales vs. OTA’s – 6 solutions for hotels
Posted by esarioin Noticias EsarioAs Online Travel Agencies (OTA’s) have increased their market share during the past 10 years, hotels are taking initiatives to regain direct bookings and avoid paying hefty commissions to third…
¿Cómo aumentar el tráfico de tu web de hoteles en Google?
Posted by esarioin Hotel 2.0, SEMQué año 2015 para Esario!! A la vez que hemos renovado nuestra página web para el desarrollo de servicios de marketing y comunicaciones para hoteles, agencias de viajes online (OTA)…
Esario at IFTM & E-commerce Paris 2014
Posted by esarioin Noticias EsarioEsario will be attending the Paris International French Travel Market (IFTM) Top Resa 2014 and the E-commerce Paris to present our latest digital marketing services for hotels. IFTM will be…
Splendia released today its website in Responsive Design
Posted by esarioin Noticias Esario[Interview] Guillaume Rostand – Head of Marketing at Splendia.com Splendia, the famous Luxury Hotels Online Travel Agent, has released today his new Responsive Web Design. Splendia.com provides a curated selection…
How Booking.com and Tripadvisor reviews work?
Posted by esarioin Social MediaA Business case of five star hotels in Barcelona, London, Paris and Rome User-generated reviews are getting everyday more and more important when a traveller is selecting a hotel for…
Facebook fans & Twitter followers of 5 star city hotels in Europe
Posted by esarioin Social MediaOn Social Media, your main target should be all about getting «Engage» with your fans and followers. Total number of Facebook Likes or Twitter followers are THE two basic metrics,…
Google Algorithm and Hotel SEO
Posted by esarioin Hotel 2.0, SEOToday, we are taking you into playing an exercise where we will review Google Algorithm evolution to explain and justify latest SEO best practices in hotel industry. Google algorithm evolution…
Linkedin advanced settings for Hotel Chains
Posted by esarioin Social MediaThe tourism industry needs to recruit many new employees in the coming years. A report from the International Youth Foundation (IYF) published in January 2013 on hiltonworldwide.com, states that the…
Esario at Fitur 2014
Posted by esarioin Noticias EsarioEsario will be attending the Madrid International Tourism Fair FITUR 2014 to present our services of digital marketing for hotels. Here are some of solutions we offer: – Social Media…
Foursquare & Hotel brand page examples
Posted by esarioin Hotel 2.0, Social MediaDuring our recent research on Hotel brands Foursquare best practices, we have observed that more than 50% of hotel chains don’t have a brand page on foursquare… What a high…
Which Hotel Chains are we talking about on Facebook?
Posted by esarioin Hotel 2.0, Social MediaFollowing analysis of our Facebook & Hotel Chains reports, we are pleased to reveal: «Top 10 of Hotel chains most talked about on Facebook in November 2013» (4 weeks): 1.…
10 Best Hotel Chains Twitter Design
Posted by esarioin Hotel 2.0, Social MediaSocial media profile designs are constantly changing. Google+ Cover photo dimensions or presentation have already changed twice in 2013. the last time, not that long as 2 weeks ago. In…
Tips for optimising your Hotel Facebook page set up
Posted by esarioin Hotel 2.0, Social MediaFacebook offer many features for hotel owners on their business pages. So many, that you can quickly get overwhelmed and confused. Facebook is frequently rolling out some new features who…
Top Hotel Groups & Facebook [Infographic]
Posted by esarioin Hotel 2.0The standard to define largest hotels groups and hotel brands in the world, is to rank them in relation to their “Total Number of Rooms”. If you want to benchmark…
How to increase your hotel’s presence on Google?
Posted by esarioin Hotel 2.0Google is always changing the way it presents websites on its search engine Results pages (SERP). On organic result, your website is described thanks to your : Title tags (in…
SEO and Web Marketing benefits of Rich snippets
Posted by esarioin SEORich snippets are still quite new and are in plain evolution. In this article, we will review how rich snippets can be useful to index website content on search engine…
Photos, pictures and images optimisation for search engines
Posted by esarioin SEOOptimising a web site with an SEO perspective means respecting coding standard to make sure search engine understand the information you are providing them. Let study into more details rules…
18 Key on-page SEO parameters
Posted by esarioin SEOAll key on-page SEO parameters to treat every page as a key landing page based on a strong theme of keywords and supported by appropriate Meta datas. On-page SEO consist…
What is the best URL length?
Posted by esarioin SEOIn order to have a good lenght for your URL, it is good not to have more than 3-5 words in your URL. According to Google’s Matt Cutts, if your…
How to write Meta Tags SEO friendly?
Posted by esarioin SEOThere are several types of Meta Tags, but the two most important ones are: Title and Meta Tag Description. Usually, those two Meta Tags are used by search engine to…
What are different Keyword Match Types?
Posted by esarioin SEMEven if all the search engines use the same concept of match types, there are few differences in their specificity in all the three main search engines. The three main keywords match…
How to set up Geo targeting on Google Adwords?
Posted by esarioin SEMTo set up Geo targeting on Google Adwords, go to: Campaign Management / Campaign Summary / Edit Campaigns Setting. At the bottom of this page, in Target Audience, you will…
How to have a site trusted by search engines?
Posted by esarioin SEOSearch Engines look for specific information on your website to be sure about your professionalism and if they can trust the information displayed on your site. There are some different…