idiomas:Spanish
  • it Italiano
  • fr Francés
  • es Español
  • en Inglés
  • Esario
  • Digital Marketing
    • Consultoría
      • Estrategia de marketing
      • Auditoría
      • Gerente a tiempo parcial
      • Formación
    • Paginas Web
      • Diseño web
      • Posicionamiento en buscadores
      • Test de usabilidad
      • Arquitectura de la información
      • Web API
      • Reserva para hoteles
    • Nuevo trafico
      • SEM y Google AdWords
      • Publicidad en metabuscadores
      • Social media marketing
      • Marketing de los contenidos
      • Gestión de la reputación online
      • Email marketing
    • Communicación
      • Comunicación visual
      • Diseño de logo
      • Diseño de banners
      • Servicios de fotografía
      • Producción de vídeo publicitario
  • Divisiones
    • Marketing y comunicación para hoteles
    • Digital marketing turístico
    • Marketing digital para la ciencia
  • Herramientas
    • Extramio
    • AdsMio
  • Clientes
  • Empresa
    • Contacta con nosostros
    • Historia
    • Mission
    • Equipo
  • Blog

Blog

Estais en la página: Home / Blog

Hotel direct sales vs. OTA’s – 6 solutions for hotels

septiembre 21, 2017Posted by esarioin Noticias Esario

As Online Travel Agencies (OTA’s) have increased their market share during the past 10 years, hotels are taking initiatives to regain direct bookings and avoid paying hefty commissions to third…

Read more…

¿Cómo aumentar el tráfico de tu web de hoteles en Google?

mayo 25, 2016Posted by esarioin Hotel 2.0, SEM

Qué año 2015 para Esario!! A la vez que hemos renovado nuestra página web para el desarrollo de servicios de marketing y comunicaciones para hoteles, agencias de viajes online (OTA)…

Read more…

Esario at IFTM & E-commerce Paris 2014

septiembre 15, 2014Posted by esarioin Noticias Esario

Esario will be attending the Paris International French Travel Market (IFTM) Top Resa 2014 and the E-commerce Paris to present our latest digital marketing services for hotels. IFTM will be…

Read more…

Splendia released today its website in Responsive Design

septiembre 10, 2014Posted by esarioin Noticias Esario

[Interview] Guillaume Rostand – Head of Marketing at Splendia.com Splendia, the famous Luxury Hotels Online Travel Agent, has released today his new Responsive Web Design. Splendia.com provides a curated selection…

Read more…

How Booking.com and Tripadvisor reviews work?

junio 30, 2014Posted by esarioin Social Media

A Business case of five star hotels in Barcelona, London, Paris and Rome User-generated reviews are getting everyday more and more important when a traveller is selecting a hotel for…

Read more…

Facebook fans & Twitter followers of 5 star city hotels in Europe

mayo 6, 2014Posted by esarioin Social Media

On Social Media, your main target should be all about getting «Engage» with your fans and followers. Total number of Facebook Likes or Twitter followers are THE two basic metrics,…

Read more…

Google Algorithm and Hotel SEO

abril 23, 2014Posted by esarioin Hotel 2.0, SEO

Today, we are taking you into playing an exercise where we will review Google Algorithm evolution to explain and justify latest SEO best practices in hotel industry. Google algorithm evolution…

Read more…

Linkedin advanced settings for Hotel Chains

febrero 18, 2014Posted by esarioin Social Media

The tourism industry needs to recruit many new employees in the coming years. A report from the International Youth Foundation (IYF) published in January 2013 on hiltonworldwide.com, states that the…

Read more…

Esario at Fitur 2014

enero 16, 2014Posted by esarioin Noticias Esario

Esario will be attending the Madrid International Tourism Fair FITUR 2014 to present our services of digital marketing for hotels. Here are some of solutions we offer: – Social Media…

Read more…

Foursquare & Hotel brand page examples

diciembre 18, 2013Posted by esarioin Hotel 2.0, Social Media

During our recent research on Hotel brands Foursquare best practices, we have observed that more than 50% of hotel chains don’t have a brand page on foursquare… What a high…

Read more…

Which Hotel Chains are we talking about on Facebook?

diciembre 5, 2013Posted by esarioin Hotel 2.0, Social Media

Following analysis of our Facebook & Hotel Chains reports, we are pleased to reveal: «Top 10 of Hotel chains most talked about on Facebook in November 2013» (4 weeks): 1.…

Read more…

10 Best Hotel Chains Twitter Design

noviembre 28, 2013Posted by esarioin Hotel 2.0, Social Media

Social media profile designs are constantly changing. Google+ Cover photo dimensions or presentation have already changed twice in 2013. the last time, not that long as 2 weeks ago. In…

Read more…

Tips for optimising your Hotel Facebook page set up

octubre 30, 2013Posted by esarioin Hotel 2.0, Social Media

Facebook offer many features for hotel owners on their business pages. So many, that you can quickly get overwhelmed and confused. Facebook is frequently rolling out some new features who…

Read more…

Top Hotel Groups & Facebook [Infographic]

octubre 9, 2013Posted by esarioin Hotel 2.0

The standard to define largest hotels groups and hotel brands in the world, is to rank them in relation to their “Total Number of Rooms”. If you want to benchmark…

Read more…

How to increase your hotel’s presence on Google?

febrero 22, 2012Posted by esarioin Hotel 2.0

Google is always changing the way it presents websites on its search engine Results pages (SERP). On organic result, your website is described thanks to your : Title tags (in…

Read more…

SEO and Web Marketing benefits of Rich snippets

noviembre 10, 2011Posted by esarioin SEO

Rich snippets are still quite new and are in plain evolution. In this article, we will review how rich snippets can be useful to index website content on search engine…

Read more…

Photos, pictures and images optimisation for search engines

agosto 30, 2011Posted by esarioin SEO

Optimising a web site with an SEO perspective means respecting coding standard to make sure search engine understand the information you are providing them. Let study into more details rules…

Read more…

18 Key on-page SEO parameters

julio 2, 2011Posted by esarioin SEO

All key on-page SEO parameters to treat every page as a key landing page based on a strong theme of keywords and supported by appropriate Meta datas. On-page SEO consist…

Read more…

What is the best URL length?

junio 17, 2011Posted by esarioin SEO

In order to have a good lenght for your URL, it is good not to have more than 3-5 words in your URL. According to Google’s Matt Cutts, if your…

Read more…

How to write Meta Tags SEO friendly?

mayo 26, 2011Posted by esarioin SEO

There are several types of Meta Tags, but the two most important ones are: Title and Meta Tag Description. Usually, those two Meta Tags are used by search engine to…

Read more…

What are different Keyword Match Types?

abril 16, 2010Posted by esarioin SEM

Even if all the search engines use the same concept of match types, there are few differences in their specificity in all the three main search engines. The three main keywords match…

Read more…

How to set up Geo targeting on Google Adwords?

septiembre 4, 2009Posted by esarioin SEM

To set up Geo targeting on Google Adwords, go to: Campaign Management / Campaign Summary / Edit Campaigns Setting. At the bottom of this page, in Target Audience, you will…

Read more…

How to have a site trusted by search engines?

septiembre 3, 2008Posted by esarioin SEO

Search Engines look for specific information on your website to be sure about your professionalism and if they can trust the information displayed on your site. There are some different…

Read more…

Recent Posts

  • Hotel direct sales vs. OTA’s – 6 solutions for hotels
  • ¿Cómo aumentar el tráfico de tu web de hoteles en Google?
  • Esario at IFTM & E-commerce Paris 2014
  • Splendia released today its website in Responsive Design
  • How Booking.com and Tripadvisor reviews work?

Categories

  • Hotel 2.0
  • Noticias Esario
  • SEM
  • SEO
  • Social Media

Search

+34 932 955 134 - info@esario.com Esario Internet Marketing S.L. - Copyright 2022

  • La Empresa
  • Avisos legales
  • Privacidad
  • Mapa de la Web
  • Contacta con nosostros