Increase your direct sales
by advertising your properties on TripAdvisor, Google Hotel Finder, Trivago and Kayak
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Discover more about meta search engines advertising
The main metasearch engines are TripAdvisor, Google Hotel Finder, Trivago and Kayak. They use pay-per-click (PPC) programs which allow hotels to compete with OTAs for a top placement as a booking option.
How to start?
First of all, you would need to use an internet booking engines from an authorised partner who can provide your own rates to metaseach engines via API.
How to manage this advertising channel?
As you only have 4 top positions on Google Hotel Finder and 3 top positions on TripAdvisor, metasearch advertising requires a daily bid management to adapt and out-bid OTAs with the lowest cost per click.
Budget
Consider a minimum of €300 per month budget to advertise on those websites and an higher budget for highly-competitive markets.