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• Glossary of Terms
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Paid Inclusion
  • Paid Placement
  • PPC = Pay Per Click
  • CTR = Click Through Rate
  • CPA = Cost per Acquisition
  • ROI = Return on Investment
• Contact us

SEO

• What is Search Engine Optimisation or SEO?
• Finding the right keywords
• URL Re-writing
  • Why to re-write URLs?
  • What's the best URL length?
  • How to separate words in URLs?
  • How to re-write URLs on Joomla or Typo3?
  • How to re-write URLs on site hosted on Apache Web Server?
• Meta Tags
  • How to generate Meta Tags?
  • How to write Meta Tags SEO Friendly?
• Multilingual websites
• Validating coding to W3C standard
• Website Content Optimisation
  • How to optimize text links?
  • How to optimize photos?
  • How to optimize tables?
  • How to optimize your videos?
• Must have information on a site
• Optimisation for Google Local
• Link Building Strategies

PPC

• What is Pay Per Click or PPC?
• Campaign Structure
  • How to structure your campaigns?
  • How to structure your ad groups?
• Geo Targeting
  • How much geo targeting is accurate?
  • How to set up Geo targeting on Google Adwords?
• Keywords Match Type
• Cost Per Click Management
• PPC campaign optimisation
  • Track your conversion
  • How to run Search Query Performance Reports on Google
  • Develop your campaign with more keywords in “Exact” and “phrase match”.
• Search Network
• Content Network
• How to start a PPC campaign?