Pay Per Click or PPC is what you are paid for every click made on your ad or link.

In the case of Search Engines, Pay Per Click (PPC) is also a denomination commonly used to speak about the ads appearing in the "Sponsored links" section as they use this payment model.

Here is an example showing where those ads appear on a Search Engine Result Page (or SERP).

 Esario PPC services:

If you would like to advertise in the "Sponsored Links" section of Google, Yahoo or Msn, read more information via articles accessibles using the left menu of this site or check our PPC offering and contact us