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Google is always changing the way it presents websites on its search engine Results pages (SERP). We will review on this articles how reference to your hotel website can be displayed on sponsored links, organic results, Google Places, Google Hotel Finder and Google Plus

Rich snippets are still quite new and are in plain evolution. In this article, we will review how rich snippets can be useful to index website content on search engine and to improve your user experience. In a second part, we'll discuss and compare the 3 rich snippets standards: Microdata, Microformats and RDFa but also provide links to their technical documentation.

Even if all the search engines use the same concept of match types, there are few differences in their specificity in all the three main search engines.

The three main keywords match type are:

1. Exact Match: an ad return for this keyword only if it is exactly the same spellings and the words are typed in this order.

e.g.: [hotel Paris] = only if an user type exactly those two word, your ad can return. It won't return if the user type "Paris hotel"