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Google is always changing the way it presents websites on its search engine Results pages (SERP). We will review on this articles how reference to your hotel website can be displayed on sponsored links, organic results, Google Places, Google Hotel Finder and Google Plus

Rich snippets are still quite new and are in plain evolution. In this article, we will review how rich snippets can be useful to index website content on search engine and to improve your user experience. In a second part, we'll discuss and compare the 3 rich snippets standards: Microdata, Microformats and RDFa but also provide links to their technical documentation.

Optimising a web site with an SEO perspective means respecting coding standard to make sure search engine understand the information you are providing them. Let study into more details rules for images /pictures indexing. Photos' meta information and other parameters help search engines to index pictures. This work can be important to appear indexed in google or bing images and is a practice rewarded by search engines because it is considered useful for the user experience.

All key on-site SEO parameters to treat every page as a key landing page based on a strong theme of keywords and supported by appropriate Meta datas. On-site SEO consist in facilitating Google's and Bing's spiders understanding of your overall content architecture.

In order to have a good lenght for your URL, it is good not to have more than 3-5 words in your URL. According to Google’s Matt Cutts, if your URL have more than 5 words “[Google] algorithms will typically weight those words less and not give you as much credit.”

There are several types of Meta Tags, but the two most important ones are: Title and Meta Tag Description. Usually, those two Meta Tags are used by search engine to describe a webpage:

There is a screen shot of one result for the keyword “TV Panasonic TC 32LX70” on Google:

Even if all the search engines use the same concept of match types, there are few differences in their specificity in all the three main search engines.

The three main keywords match type are:

1. Exact Match: an ad return for this keyword only if it is exactly the same spellings and the words are typed in this order.

e.g.: [hotel Paris] = only if an user type exactly those two word, your ad can return. It won't return if the user type "Paris hotel"

On Google Adwords, go to: Campaign Management / Campaing Summary / Edit Campaigns Setting.
At the bottom of this page, in Target Audience, you will be able to choose the language and the location targeted.

Search Engines look for specific information on your website to be sure about your professionalism and if they can trust the information displayed on your site.

There are some different sections you must have on your site:

• Contact Us
• About Us
• Terms & Conditions (Disclaimer, Privacy Policy)
• Site Map