Website Content Optimisation

How to optimize photos?

To optimize photos, you need to follow the same principle as the text link. When you scroll over a photo with your mouse, a text can appear. This text helps search engine to identify what the photo is about.

To obtain this result, you just need to implement “alt tag” for every photo/image:

img width=”width” src=http://www.website.com/imageurl alt=”description” height=”height”

How to optimize tables?

If you are using tables on your website, we recommend you to create a "summary". The main objective of this summary is to help people with disabilities to understand the structure and the content of the table.

Comment: this attribute might cause your validator to W3C standard to return an error.

How to optimize videos?

The following 7 steps will help you to develop, optimize and promote videos online:

1.    Video production: start by writing a script of the content of the video. Make sure that the voice on the video has a good quality and that you have a call per action at the end of video: e.g: Phone number and/or website URL.

2.    Video optimization: optimize the video for Fast streaming and web display.

3.    Keyword Research: similar to keyword research for a website. You need to optimize your video using keywords that people will look for.

4.    Encoding the video: you can use Windows media cleaner to embed meta data, like keywords, descriptions, titles, etc in your video so they can be easily searched and found.

5.    Content: Search Engine can only read the id3 tags you have used to encode your video, the body content you have on the page and the site map of the page where the video is posted, even though they cannot read your video files. It’s important to surround your video with Html text describing the topics covered in the video and Media RSS.

6.    Video Submission: Submit your video to top video search engines:

- www.youtube.com ;

- http://video.google.com ;

- http://video.yahoo.com ;

- www.dailymotion.com ;

- myspace ( http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=1377511496 )  ;

- http://video.aol.com ;

- http://video.msn.com (Msn Video) ; 

- http://blip.tv ;

- www.videoegg.com (To distribute online video advertising against fee) ;

- http://crackle.com/   ( http://crackle.com/c/How_To/Grouper_Tutorial_How_To_Upload_a_Video/1638323#ml=o%3d7%26fcx%3d210%26fk%3dupload%2520my%2520videos%26fx%3d ) ;

- www.veoh.com (http://www.veoh.com/static/corporate/help.html#MyVideos) ;

To Share videos, you can use : http://jumpcut.com/ (owned by yahoo);

7.    Video Sitemap: Login to Google Webmaster Tools, click on Sitemaps, and select the video sitemap option. The form should look something like this:
 
After Google validates your video sitemap, it will:
(1) Download the video files
(2) Download thumbnail images
(3) Index video meta data
(4) Merge changes back to Google Video
(5) Revisit those videos for changes