Website Content Optimisation
How to optimize Text Links?

Text links can have a “title” attribute, which is displayed when you scroll over a text link with your mouse. We recommend you to include at least, one of your keywords in the title attribute, but be careful; your link description must be accurate and really describe the link.
 
How to optimize photos?

To optimize photos, you need to follow the same principle as the text link. When you scroll over a photo with your mouse, a text can appear. This text helps search engine to identify what the photo is about.

To obtain this result, you just need to implement “alt tag” for every photo/image:

img width=”width” src=http://www.website.com/imageurl alt=”description” height=”height”