If you have Pay per Click campaigns already running on search engines or if you are new in the pay per click field, we offer you some free recommendations to increase your Return on Investment by lowering your Cost Per Click, improving your ad text relevancy and targeting more efficiently your visitors/buyers.

- Set up of your campaign to respond to the structure of your offer

- Optimisation of your ad text to increase your Click Through Rate and lower your CPC, by increasing the relevancy of the ads in relation to your keywords

- Selection and testing the best websites landing pages for each keyword

- Control your advertising campaign on search engines on a regular basis, in order to make any detected adjustments if needed

- Management of your bids

- Weekly or monthly reporting. It would help you and us to take business decisions about where to guide your Pay per Click activities

- Monitoring of click frauds

What is Esario's management cost?

1. For a Performance Based Campaign:

PPC campaign management offers the opportunity to control your cost and to identify the sales made via this advertising channel.

If you have transactions/sales services or products on your site, Esario will hellp you to identify a Return On Investment (or commission on sales) that makes you feel comfortable to run on your activities. This commission/ROI must be similar to the cost of your other distribution channels.

Once the ROI is chosen, Esario will manage your search engine advertising campaign, allocating a part of this budget to buy keywords, and a small part to pay its management fee.

This model give us two advantages:

- Your company is assured of making only profitable sales via PPC advertising, as this model is performance based.

- Esario will work hard to optimize your campaigns and have the best results, to make sure it generates the maximum number of sales on your site and as a consequence, obtain a more important management fee.

2. For a Brand Campaign:

Esario take a percentage of our overall advertising budget, which will vary according to the size of your campaign.

Contact us here to see how we can apply this model to your business.