PPC Advertising & Search Engine Marketing Services
Search Engine Marketing or SEM includes all actions to promote your website(s) on Search Engines. Therefore, Search Engine Optimization or SEO, is part of SEM.
However, the term SEM is often used to described the advertising of your website on the "Sponsored links" of Google, Yahoo or Bing (ex-Msn). This Marketing activity involves that you "Pay per Click" made by an Search Engine User on your ads. This is why, it´s also called PPC advertising or PPC marketing.
If your company has "Pay per click" campaigns already running on search engines or if you are new in the pay per click field, we can help you manage this Search Engine Marketing activity to increase your Return on Investment (ROI) by lowering your Cost Per Click, by improving your ad text relevancy and by expanding, selecting the best keywords for your target visitors / buyers.
Esario´s PPC services include:
- Set up of your campaign to respond to the structure of your offer
- Optimization of your ad text to increase your Click Through Rate (CTR) and lower your CPC, by increasing the relevancy of the ads in relation to your keywords
- Selection and testing the best landing pages for each keyword
- Control your advertising campaign on search engines on a regular basis, in order to make any adjustments if needed
- Management of your bids
- Weekly or monthly reporting. It helps you and us to take business decisions about where to guide your Pay per Click activities
- Monitoring click frauds
What is Esario's management cost?
1. For a Performance Based Campaign:
PPC campaign management offers the opportunity to control your cost and to identify the sales made via this advertising channel.
If you have transactions/sales services or products on your site, Esario will help you identify a Return On Investment (or commission on sales) that makes you feel comfortable to run this activitiy This commission or ROI must be similar to the cost of your other distribution channels.
Once the ROI is chosen, Esario will manage your search engine advertising campaign, allocating a part of this budget to buy keywords, and a small part to pay its management fee.
This model provides you two advantages:
- Your company is assured of making only profitable sales via PPC advertising, as this model is performance based.
- Esario will work hard to optimize your campaigns and to make sure it generates the maximum number of sales on your site and as a consequence, obtain a more important management fee.
2. For a Brand Campaign:
Esario take a percentage of your overall advertising budget, which will vary according to the size of your campaign or a standard management fee.
Contact us to see how we can apply those models to your business.