On-site Marketing

Esario is a spanish company expert in "On-site marketing" and providing services in all western Europe.

On-site Internet Marketing includes all activites run on your own websites, providing or facilitating, your marketing on external websites. Let's look into more details, three of its components:

1. Content architecture, On-site SEO and Goals

Usability, Web Design, Web Development, On-site SEO.

Esario can help your readers to easily find the content they are looking for on your website as well as search engines. You can help Google and other search engines to identify your best web page to answer a visitor's query thanks to on-site SEO: Optimisation Meta tags, robots.txt, sitemap...

Once a visitor is landing on your page, the navigation should influence him into realizing your goals. Depending on your business model, you can have several goals to evaluate:

• products/services purchases,
• clicks on your advertising,
• clicks on advertising,
• email enquiry,
• call to your company,
• time on site,
• number of page views,...

With the quick penetration of "Smartphone" like Iphone and Android mobile phone, you might also make sure to have a dedicated navigation and design of your site for Mobile Phone devises.

2. Connect with your visitors

Your website should have all the "tools to stay connected' with your clients:

• newsletter subscription and emailing,
• blog with RSS feed,
• integration or link to your social media profiles/pages,
• live video events,
• video production.

3. Generate revenues

Integrate e-commerce solutions to facilitate purchase of your products or services
Implementation of tracking tools is also mandatory to mesure your success. It needs to be adapted to your business models: tracking of CPM, CPC on your ads, Email campaign opening rates, dedicated phone number, recording of visitor sessions, source of traffic, affiliation...

Related topic: off-site Internet Marketing

Contact Form for On-Site Marketing projects: