A website can’t return for every keywords. You need to choose the keywords you would like your site to return on the first page. Esario can help you to study the keywords which would give you the best returns and the best quality traffic.

Keywords must be the ones that your potential customers would type to find your service or product. A compromise between keywords offering enough traffic and a low competition needs to be identified.

Here is a list of 11 FREE tools to study and to find the best keywords to promote your website:

1. Choose the keywords related to the offers you would like to be returned on

2. Google Sets (http://labs.google.com/sets) will tell you what Google itself considers relevant

3. MSN Entity Association Graph: http://adlab.msn.com/Vnext/Entity-Association-Graph/. “This tool provides a graphic view of the associations between entities by mining the co-occurrences of entities in search queries or search sessions.”

4. MSN Keyword Group Detection Tool: http://adlab.msn.com/Keyword-Group-Detection/. "This tool helps you to find groups of words from the pool of online queries that are related or similar to the keywords you have entered". (on PPC, this list will help you to built the negative terms you don’t want to be returned on)

5. The two following sites will also help you to explore the context of a keyword:

- Visuwords™ Online Graphical Dictionary: http://www.visuwords.com. "Look up words to find their meanings and associations with other words and concepts. Produce diagrams reminiscent of a neural net."

- Seed Keywords: http://www.seedkeywords.com/ : help you to organise and to interrogate your friends on the keywords they would type to find an answer to a specific question.

6. Keyword Map : http://www.kwmap.net :  will show you all the keywords variations in alphabetical order or on a map.

7. Do wild card searches (people likes *) - what's very popular? When you plug in a product search (Apple *), you can see what people are typing in and using as keywords.

8. Depending on your website and target audience, you can also use: Urban Dictionary, that provides a list of related urban and slang words.

9. Use The Free Dictionary  to research your keyword related terms, definitions and synonyms.

10. To obtain the long tail list of a keyword, you can use Worldtracker Free Keyword Suggestion Tool.

11. Check the volume of traffic for those terms via Google Trends

12. Explore the keywords potential with Google Adwords Tool; put your URL’s in Adwords Keyword Tool; download the results on CSV files;

Once you have made all those research on the keywords, it's time to identify the strengh of your competition on those keywords.

13. Turn off personalized search in Google;

14. Study all the competition on those keywords: copy the URL’s of the top websites returning (ignore News or Wikipedia results);

15. Check their traffic details via Alexa;

16. Check the strength and SEO weaknesses of their site to see your probability of returning before them;

17. Find a niche;

18. Check the density of the keywords via: www.linkdiagnosis.com


Apart from keyword research, all these tools can be very useful in many other spheres, for example:

• help you to get new ideas for your upcoming blog posts if you are stuck of inspiration;
• improve your writing style by enriching it with synonyms;
• give you a deeper understanding of your niche;
• show you new directions to develop nearby your current niche;
• Learn your competitors‘ keywords;